John Lewis ends year as UK’s favourite Christmas ad, data suggests
The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.
John Lewis has regained its place as the UK’s favourite Christmas ad this week, according to data from the sixth and final round of Ipsos’s ‘Race to Christmas’.
The retailer fell into third place in the last round with its ‘Gifting Hour’ advert, behind M&S Clothing and Home and Aldi, before rising again this week to claim 12% of the vote, followed by Aldi and M&S both at 10%.
Boots’ Mrs Claus ‘Werkshop’ and Waitrose’s Christmas mystery were at the bottom of the rankings, both scoring 2%. The data was collected on 13 December from a UK nationally representative sample of 600 people.
