‘A big marketing statement’: Nike CEO puts faith in brand marketing to get business back to growth
Nike’s new CEO has committed to “increased investment in our brand” as it shifts its strategy against a backdrop of falling revenue.
Nike promises ‘bigger, bolder brand storytelling’ to combat sales dip
Hannah RashbassAfter a tumultuous year, Nike looks to recover by dialing up its brand led marketing to address its major challenges in product and performance.
Four big strategic mistakes Nike needs to reverse
Mark RitsonOutgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus on brand.
Nike CFO: Innovation is crucial to driving pricing power
Niamh CarrollBringing “newness” to the category through innovation and creating a distinctive brand facilitates pricing power with consumers, Nike CFO Matt Friend said.
WHSmith brand to disappear from UK high streets as sale agreed
Amrit VirdiThe retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?