‘On the front foot’: Brands urged to ‘invest ahead of the curve’ in women’s sport
With the Women’s Euros on the horizon this summer, brands that take an authentic interest in women’s sport are poised to make an “excellent return on investment”.
By Molly Innes
“Long gone are the days of a brand wanting a badging exercise.”
This is according to Chloe Morgan, the former professional footballer-turned-journalist, now head of She’s A Baller (SAB).
SAB is a social media platform and creative agency in the women’s football space. Morgan joined the platform last year to put her weight behind growing both the social media presence and positioning of the agency, which was founded in 2019.
