Once hailed as the “next generation of ecommerce”, quick commerce has struggled in recent years as the remaining businesses compete for a slice of a much smaller market. What needs to change?
TikTok is going all-in on live shopping this holiday season, determined to make a success of the format. So far, beauty brands are seeing the most momentum – but is it worth brands getting excited about?
In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives that demonstrate authority.
Generative AI tools have made it easier than ever to create content at scale – giving rise to new opportunities for spam and content farming. What is Google doing to stay on top of the issue, and what does it all mean for SEO?
Click-and-collect as an online fulfilment option yields a much better margin for retailers – but beating the sheer convenience of home delivery can be a tough sell.
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
Loyalty programmes have moved up the agenda for many businesses over the past year, with this ‘loyalty surge’ also fuelling a boom in a new type of advertising – retail media. So what’s next?
What is the lasting impact of the online shopping surge of 2020/21, what dynamics did it give rise to, how did the environment change in 2022 and how have businesses navigated the transition between the two?
Econsultancy takes a closer look at the phenomenon of generative AI, including image generators like Dall-E and the infamous ChatGPT, assessing the business opportunities they present as well as the risks.
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
Contextual advertising is experiencing a resurgence in popularity so how can brands use it to best effect?
Many companies are eager to explore investments in the metaverse, but what is the best way to go about it?