‘Be curious all the time’: Three brands on improving their marketing operating model
Marketers from PwC, Tesco and Ford discuss research from the AAR that finds only 51% of CMOs believe their current marketing operations model is high performing.
CMOs are under increasing pressure to deliver results across many areas, making operational efficiency within marketing essential.
Yet, many marketers lack the skills, time and resources to build or refine a high-performing marketing operating model. Technological advancements and fragmentation causing teams to work in silos further contributes to the need to organise internal operations.
Research from the AAR, based on insights from over 100 CMOs, marketing directors and CEOs across multiple sectors, finds only 51% of CMOs believe their current marketing operations model is high performing.
