A court ruling that Aldi infringed Thatchers’ trademark could “open the floodgates” for similar cases, meaning retailers producing brand lookalikes may have to remove the products or face legal action.
Aldi pledges to maintain “price gap” setting it apart from “traditional full-price supermarkets” after generating £1.6bn Christmas turnover.
Has Lidl scored an own goal in its victory over Tesco, or does this signify a change in how brands and retailers market themselves?
The retailer made £100m of price cuts on more than 300 products over the past three months, as it preps an £800m nationwide expansion.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
Sales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?
