Starbucks’ brand focus and making growth happen: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks looking to “restore confidence” by investing in brand to calls for marketers to find growth opportunities rather than waiting for them to happen, it’s been a busy week. Here is my take.
Buck to the future
Buck to the futureSeldom a week goes by without a post on LinkedIn about brand versus performance. No one, however, argues for one over the other. Everyone makes the point that it’s a false polemic. You need both, everyone quite rightly agrees. So, LinkedIn gets it. People have been dismissing imagined proponents of one or the other for a while without anyone actually making the case. But brands, indeed major marketing organisations, haven’t fully been aligned.
