Disney+ price hikes help boost revenue despite drop in subscriptions
Despite losing over half a million subscribers in the past three months, Disney’s streaming arm remains profitable.
Disney’s direct-to-consumer (DTC) business increased revenue during the first quarter, despite losing 700,000 Disney+ subscribers after raising prices twice last year.
The streaming arm, which includes Disney+ and Hulu, turned a $293m (£234m) profit for the three months ending 28 December 2024, up from a $138m (£110m) loss a year earlier. The division became profitable for the first time in August.
Disney’s streaming revenue reached $6bn (£4.8bn), marking a 9% increase year-on-year. This increase was attributed to higher subscription prices and increased ad sales. Across the wider business, Disney’s revenue increased 5% to $24.7bn (£19.9bn), up from $23.5bn (£18.9bn) a year ago.
