‘First-party data is gold dust’: Carwow’s CMO on its growing retail media network
As Carwow aims to become “ubiquitous” for car-changing, it says it has a “huge amount” of first-party data to offer advertisers utilising its retail media proposition.
‘Dated and 80s’: How Carwow is steering Auto Express into 2024 with a brand refresh
Hannah RashbassThe Auto Express brand hasn’t been refreshed for nearly four decades but following its acquisition by Carwow earlier this year, CMO Ben Carter says the time was right to modernise its identity.
Ineos Automotive CEO: ‘Marketing is integral to what we are trying to achieve’
Grace GollaschIneos Automotive is spending over £17m on its first global advertising campaign to boost awareness and build its brand proposition.
If the automotive industry wants to grow it needs to target women
Helen JamesOver half of female motorists don’t feel seen by motoring marketing comms. If the industry wants to grow in the face of a clampdown on petrol vehicles perhaps it’s finally time for women to be targeted.
WHSmith brand to disappear from UK high streets as sale agreed
Amrit VirdiThe retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?