‘The idea is to elevate’: Revolut on why it’s no longer a challenger brand
The fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its brand building mantra for 2025.
“We’re starting the year with a campaign that will define and drive a lot of our marketing strategy for the year,” says Antoine Le Nel, CMO and growth officer at Revolut.
With an ambition to up its brand-focus in 2025, the fintech’s latest global campaign seeks to further its position as a “disruptor”, while highlighting the “premium feel” of its products.
Rolling out to more than 20 countries, including the UK, the ‘Money Possibilities’ campaign tells the story of Revolut’s global proposition for customers, exploring money possibility and taking customers “to another world”.
