Ocado hails ‘improved’ marketing efficiency amid record Christmas
The online retailer praised its “more effective” marketing approach, amid a 12.1% increase in customers as shoppers switched from rival grocers.
Ocado enjoyed a “record-breaking Christmas”, with the business praising “improved marketing efficiency” and customer growth for driving success.
The online retailer saw its Q4 retail revenue grow by 17.5% year-on-year to £715.8m in the 13 weeks to 1 December 2024, with volumes growing 17% year-on-year alongside 16.9% growth in average orders per week to 476,000.
CEO Hannah Gibson told investors today (14 January), the group has achieved “improved marketing efficiency” year-on-year, following the decision to slash marketing spend by a third in the first half of 2021 and keep spending flat in the first half of 2024.
