Greggs: Brand has been of ‘paramount importance’ to grow during cost of living crisis
Success in the food-to-go sector is driven by being “front of mind” with consumers, CEO Roisin Currie told investors, hailing the strength of the Greggs brand.
‘It’s not rocket science’: Greggs’ top marketer on keeping brand building ‘simple’
Niamh CarrollMaking an argument for “simple” brand building, Greggs customer and marketing director Hannah Squirrell argues that brands should be as aware of what they are not, as what they are.
Nailing value perceptions and owning product: Top brand building lessons from M&S, Greggs and McDonald’s
Michaela JeffersonIn the second feature looking at universal brand building lessons shared by Marketing Week’s five Brand of the Year nominees, we explore customer centricity, value perceptions and product.
Burger King claims consistency and ‘compelling value’ driving growth
Niamh CarrollRestaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK despite weak consumer sentiment.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?
O2’s marketing boss on returning to its founding ethos to ‘reset’ the brand
Jasper BaumannHaving joined Virgin Media O2 six months ago, tasked with overhauling O2’s brand strategy, Rachel Swift says she wants to re-establish its reason for being but won’t “change things for change’s sake”.