How can brands drive growth in 2025?
With 2025 unlikely to bring cheer in terms of macroeconomic growth as brands face up a lacklustre era dubbed the “new normal”, what can marketers do to drive growth in this environment?
After the past few years, you’d be a fool if you attempted to make ironclad predictions for what brands will face in 2025. But after five years of uncertain times, it looks like marketers will be faced with more of the same this year as they seek to drive growth for their businesses.
In the FMCG sector, in particular, the big growth challenge in 2024 was driving volumes coming off the back of several years of high inflation. Driving volume means increasing demand for the products you sell among consumers.
