Sainsbury’s shows strong growth as it doubles down on value and loyalty
Despite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price scheme and enhanced retail media.
Sainsbury’s sales are up 4.6% (excluding fuel), with grocery sales up 5%, as the supermarket chain heads into the important Christmas period with a focus on value and its Nectar loyalty scheme.
The brand announced a three-year strategic plan in February to create a ‘Next Level’ Sainsbury’s focused on four pillars: food, Argos, Nectar prices, and saving and investing.
Speaking today (7 November) to analysts on a call for its interim results for the 28 weeks ended 14 September, CEO Simon Roberts said there is “strong momentum in the food business”, with customers increasingly recognising the brand’s value, with its “lead extended against competitors in overall customer satisfaction”.
