AI is going to eat your search traffic – don’t let it eat your brand
Andrew HollandAI agents will be transformative in how consumers engage with marketing – but too many marketers are being slow to react.
Vodafone on how it reduced its media-related emissions by over a third in a year
Josh StephensonVodafone examined 13 different media channels across 13 markets to optimise and reduce its carbon footprint.
‘Obsessed by behaviour’: Inside No7’s ‘one search’ approach
Grace GollaschThe beauty brand’s marketing director discusses the brand’s “flywheel” approach to keeping up with changes in consumer search behaviour.
‘It will democratise creativity’: One global B2B CMO on how AI is ‘transforming’ its marketing
Josh StephensonInfosys has been hard at work embedding AI into the marketing function – and is already seeing the benefits in efficiency, experience and effectiveness.
One marketer on experimenting with an ‘AI first’ mentality
Charlotte RogersMichelle Anderson is finding major strategic and creative benefits to using AI on a daily basis in her role leading marketing at leisure startup Soul Padel.
‘Disrupt or be disrupted’: Zurich Insurance on why ‘every touchpoint matters’
Grace GollaschWith limited touchpoints to engage customers, Zurich Insurance’s CCO believes data can help build connections and fuel transformation.
M&S pledges to ‘upgrade digital experience’ to fuel growth
Hannah RashbassOpting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience to drive growth.
Amid AI disruption, it’s managing change that counts
Ben DavisA lot has changed since the early days of ‘digital transformation’, and marketers are increasingly snarled up in the finer detail of data and tech. Collaboration and partnership remain the way through it all.
‘A big moment’: Poundland extends digital transformation with rewards app launch
Amrit VirdiPoundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers.
Channel 4 says it’s at ‘crossover point’ between linear and digital viewing as ad revenue drops
Grace GollaschWhile digital ad revenue increased by 10%, linear ad revenue declined by 16%, contributing to the biggest revenue deficit in Channel 4’s history.
’15 million unknown customers’: How Travelex invested in data to transform its business
Grace GollaschTravelex’s digital transformation has seen the foreign exchange brand try to bridge the gap between traditional cash bureaus and neo-banking.
Marketoonist on AI co-pilots
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Why brands must move fast to keep pace with consumer AI adoption
Niel BornmanAI is making strides in retail personalisation and marketing content creation, and will continue to be a game-changer alongside expert human judgement.
Generative AI isn’t marketing’s future, it’s already part of its present
Tom RoachBrands and agencies are already using GenAI and AI in myriad ways, from segmentation to creative testing, and from media planning to measurement.
P&G CEO says ‘willingness to change’ is key to being a ‘constructive disruptor’ in brand building
Chris SutcliffeThe consumer goods giant is committing to further investment in marketing efficiency as it seeks to drive category growth in beauty and home care.