Vodafone on how it reduced its media-related emissions by over a third in a year
Vodafone examined 13 different media channels across 13 markets to optimise and reduce its carbon footprint.
It’s one thing to claim you are looking to make your marketing team more sustainable – it’s another thing entirely to do it and provide hard data of how you achieved it. Vodafone is one brand that has managed to do just that.
The telecoms giant started it Sustainable Media Programme in October 2022 with the goal of delivering emissions reductions across its global media and advertising activities. The initiative is inline with Vodafone’s wider ambition of halving greenhouse gas emissions in its value chain by 2030 and achieving net zero by 2040.
