M&S pledges to ‘upgrade digital experience’ to fuel growth
Opting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience to drive growth.
Marks & Spencer says it needs to “re-imagine” its website and app experience, as well as improve availability and fulfillment across clothing, home and beauty to engage customers wherever they want to shop.
While the brand has posted strong interim results for the 26 weeks ending 28 September, with pre-tax profit up 17.2% to £407.8m and online sales up by 11.3%, CEO Stuart Machin said on a call with the media today (6 November) that “in the spirit of being positively dissatisfied” the business sees many opportunities ahead for future growth.
He explained this would involve growing the retailer’s online proposition for clothing, home and beauty.
