Three has moved from a “social-centric approach”, where two-thirds of its media budget was allocated to channels like social media, to public channels like cinema, aiming to reach a broader audience.
Amazon’s ad ranks in the top 7% of all ads this month, according to the latest The Works study.
Colgate-Palmolive has been taking a “full funnel mindset” approach to retail media by restructuring its marketing teams and allocating seperate budgets despite being on a “relatively new” journey.
Faced with strong ad awareness but low consideration, People’s Postcode Lottery embarked on a journey to reach new audiences through different media formats.
According to analysis by GroupM, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the long term.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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