Hein Schumacher, who has been responsible for moving Unilever away from “force-fitting” purpose and pursuing a “fewer things better” mantra, will be replaced by CFO Fernando Fernandez in a few days.
Liquid Death is “temporarily pausing” international sales, including the UK, after bringing its European production to the US last year.
By reframing the discussion around drinking culture, Guinness drove sales of its alcohol-free beer and changed perceptions of Ireland’s national day.
With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of marketing discusses the role of influencers in growing the brand’s reputation.
Lego’s marketing effectiveness team wanted to “lower the drawbridge” to bring stakeholders in on their work, thereby increasing its impact across the business.
Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge from a period of profit and revenue decline.
Having focused on retention over acquisition during the cost of living crisis, florist Bloom & Wild is stepping up marketing spend after appointing its first CMO.
Procter & Gamble’s chief financial officer hailed the company’s pipeline for innovation, expressing confidence that this would help its market-leading brands grow categories, regardless of the economic situation.
The KitKat owner is investing “across [its] value proposition”, including increasing advertising spend, to win with consumers who are still extremely cost-conscious, its CEO said.
With community at its heart, rapidly growing beauty brand Elf is keen to offer its audience more than just make-up.
The Co-op is launching a campaign as part of its recently launched ‘Owned By You. Right By You’ brand platform to promote diversity and unity across UK communities against backdrop of civil unrest.
Claiming to have “significantly outpaced” the wider toy industry, Lego is ramping up its partnerships with the likes of Fortnite and Nike in a bid to reach more consumers.
AI can help recruiters tackle high applicant volumes, but it can’t take on a large role, says Michael Kienle, global vice-president of talent acquisition at L’Oréal.
Mattel’s senior vice-president of Barbie and global head of dolls says she knows the “power” of the Barbie brand, something the business will be leaning on as it celebrates its 65th anniversary.
Embracing its “entertainment-first marketing” strategy, the brand takes an unconventional approach to hate comments – turning them into content.