Bloom & Wild ‘investing for growth’ as it steps up brand marketing
Having focused on retention over acquisition during the cost of living crisis, florist Bloom & Wild is stepping up marketing spend after appointing its first CMO.
Online florist Bloom & Wild has returned to “investing for growth”, stepping up brand marketing in a bid to recruit new customers as it emerges from the cost of living crisis.
Notching up its fourth consecutive year of profitability, Bloom & Wild is also investing in its team with the creation of its first CMO role. Charlotte Langley, who served as chief customer officer since 2022, was promoted to the job last month.
In results for its most recent financial year published today (20 November), the brand grew its earnings before interest, tax, depreciation and amortisation (EBITDA) – often used as a measure of profitability – to £4.1m, versus a loss of £4.7m the year prior.
