Dr Martens restructures marketing team to align with product focus
Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge from a period of profit and revenue decline.
Dr Martens has restructured its marketing function to better support its renewed focus on product, as it aims to reverse its ongoing revenue and profit declines.
Earlier this year, the shoe brand indicated it would switch from a “storytelling” approach to marketing to a “relentless” focus on product amid challenging times.
Its 2025 fiscal year, which began on 1 April 2024, is a “year of transition” for the business, CEO Kenny Wilson told investors today (28 November) as it looks to “pivot” its marketing approach.
