P&G CFO: ‘Ever-repeating’ cycle of innovation drives growth regardless of backdrop

Procter & Gamble’s chief financial officer hailed the company’s pipeline for innovation, expressing confidence that this would help its market-leading brands grow categories, regardless of the economic situation.

procter & gambleAn “ever-repeating cycle of innovation driving category growth” is consumer goods’ giant Procter & Gamble’s recipe for long-term success, its chief financial officer told investors.

P&G owns brands including Pampers, Gillette and Head & Shoulders across numerous product categories such as baby care, homecare and healthcare. Across the group, sales in the business’s first quarter (ended 30 September) declined 1% to $21.7bn. However, organic sales, which excludes the impact of currency exchange and acquisitions or disposals, increased 2% versus the same period last year.

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