Sainsbury’s expands CMO role to oversee data and sustainability
Amrit VirdiSainsbury’s CMO Mark Given has expanded his remit to include data and sustainability, in line with the company’s push on personalisation.
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive’ Christmas
Amrit VirdiAs retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
Strong Christmas and ‘targeted investments’ factor into Sainsbury’s growth
Amrit VirdiSainsbury’s increased focused on price matching, Nectar and value has led to the grocer outperforming the market, despite Argos losses.
Sainsbury’s shows strong growth as it doubles down on value and loyalty
Amrit VirdiDespite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price scheme and enhanced retail media.
Sainsbury’s taps into ‘nostalgia and magic’ in Christmas campaign featuring the BFG
Grace GollaschSainsbury’s has opted for “magic, warmth, and joy” this Christmas rather than “laugh-out-loud humour”.
‘Everyone was very siloed’: Sainsbury’s on the trigger for its marketing transformation
Molly InnesSenior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.
Sainsbury’s achieves largest market share gain since 1997 as grocery inflation rises
Molly InnesGrocery inflation rose 1.8% in the four weeks to 4 August, marking the first increase since March 2023.
Sainsbury’s plans ‘disciplined approach’ to discounting despite promotion heavy market
Molly InnesDespite overall growth, Argos’s sales slumped 6.2% in the last quarter as consumers remain cautious, says Sainsbury’s CEO.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
Sainsbury’s follows Tesco with ‘Low Everyday Prices’ push
Niamh CarrollSainsbury’s new initiative, which replaces its Price Lock promotion, bears an identical name to a similar scheme from Tesco.
Sainsbury’s expands in-house agency with goal of driving more efficient work
Niamh CarrollSainsbury’s director of brands, strategy and creative planning Radha Davies says she hopes the expansion will help the business deliver more effective and efficient work as it looks to save £1bn in three years.
Sainsbury’s credits price and product offer for Christmas gains
Chris SutcliffeThe supermarket has recorded strong Q3 performance driven by grocery volume sales increases – which it attributes to investment in value and own-brand ranges.
Sainsbury’s dual focus on premium product and price powers its largest market share gain in a decade
Chris SutcliffeThe supermarket chain’s strategy to “go after both” quality and the cheapest has helped it increase market share by 0.4 percentage points.
Asda’s customer chief on the ‘bigger punch’ of value and quality in its Bublé-fronted Christmas ad
Chris SutcliffeAsda teased the inclusion of singer Michael Bublé in its Christmas ad last week, with the full ad launching on TV this evening.
Sainsbury’s recruits Rick Astley for its employee-led Christmas campaign
Chris SutcliffeThe UK-based supermarket chain has joined the festive celebrations by highlighting its employees, customers and pop singer Rick Astley.