‘Everyone was very siloed’: Sainsbury’s on the trigger for its marketing transformation
Senior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.
By Molly Innes
Marketing excellence means pretty much anything you want it to mean. Is it learning new skills and upskilling? Sure. Is it fostering an obsession with the customer above all else? Go on then. It doesn’t matter how you define it – what matters is that marketing is constantly assessing its processes and looking for ways it can improve.
Restructuring – and in turn refocusing – teams is one way to do this, suggested marketing leaders from Specsavers, Sainsbury’s and Henkel speaking today (3 October) at Marketing Week’s Festival of Marketing about what marketing excellence means to them.
