The Week in Tech: What went wrong for Skype and the future of SaaS
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The future of fashion and technology: What marketers need to know
Marketing Week PartnerAs innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.
Reckitt: Don’t use AI to increase efficiency at the expense of recruiting junior talent
Niamh CarrollReckitt’s global director of data-driven marketing and media says generative AI must be used to “replace tasks not jobs”.
Paid search addiction is killing your brand health
Andrew HollandChampioning paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally break your addiction.
ICO to review top 1,000 websites in the UK for cookie compliance
Josh StephensonThe Information Commissioner’s Office has laid out its 2025 objectives as it looks to promote responsible data use.
Google investigated by UK watchdog over impact of search advertising dominance
Grace GollaschWith over 90% of all search queries made on Google and more than 200,000 UK advertisers using Google’s search advertising, the CMA is investigating whether its search dominance impacts advertisers and consumers.
Meta’s fact-checking and investing for growth: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Meta’s removal of fact-checkers and what it means for brands to the real winners over Christmas, it’s been a busy week. Here is my take.
Don’t forget the little things as you plan your media for 2025
Ben DavisThe ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.
How Chinese EV brand BYD used targeted media to make its mark in Europe
Marketing Week ReportersAs a largely unknown brand in EMEA, the electric car company used programmatic platforms to help drive awareness in five markets.
Why AI could be the best thing to happen to marketing
Alison LindlandAI has moved far beyond being a novelty, becoming the catalyst for a creative renaissance in marketing.
What chicken nuggets can tell us about the future of search
Ben DavisAs search changes, marketers must re-evaluate their relationship with content if they want to use it effectively and convert those consumers with commercial intent.
‘Educational, entertaining, emotional’: B2B marketers on the risks and rewards of exploring new channels
Hannah RashbassMedia fragmentation means new channels are popping up all the time. B2B marketers share the opportunities and challenges of testing these new spaces.
Can we stop imagining the store of the future now?
Ben DavisTechnology is an enabler and while it might help improve convenience and create a more seamless experience it should never be the main event.
‘We need to make it seamless’: How brands are navigating social media search
Grace GollaschAs consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, marketers are urged to take a “holistic content strategy” approach.
Primark credits ‘focus and capability’ of digital activity for driving growth
Hannah RashbassThe retailer notched up 140 million visits to its website across its 17 markets over the past year, with UK traffic alone up 15%.