Primark credits ‘focus and capability’ of digital activity for driving growth
The retailer notched up 140 million visits to its website across its 17 markets over the past year, with UK traffic alone up 15%.
Primark claims its investment in “digital engagement” has driven footfall across all markets, producing a 6% increase in annual revenue growth.
On a call with investors today (5 November), parent company Associated British Foods (ABF) explained the budget clothing retailer has kept investing in initiatives across digital products and brand to “continue growth momentum”.
Annual revenue rose 6% to £9.4bn in the 52 weeks ending 14 September, which CEO George Weston acknowledged as “good progress”. The retailer notched up 140 million visits to its website across its 17 markets during the period, up 23% globally. The UK alone accounted for 58 million visits, with traffic up 15%.
“We do a lot of data analysis to estimate the conversion rate from website traffic into footfall,” Watson said.
