What chicken nuggets can tell us about the future of search
As search changes, marketers must re-evaluate their relationship with content if they want to use it effectively and convert those consumers with commercial intent.
By Ben Davis
We are at an inflexion point in search. When people type an informational query into Google (if they haven’t jumped ship to an answer engine such as ChatGPT or Perplexity AI), they are becoming accustomed to LLMs that deliver an attempt at a definitive answer.
To put it in slightly less boring terms, I noticed I was relying more on Google’s AI overviews during a recent and shameful search for ‘how to reheat McDonald’s chicken nuggets’.
