Co-op kicks off biggest value campaign with Aldi price match push
Amrit VirdiThe campaign supporting the scheme aims to address perceptions price is a “challenge” in convenience store settings.
Co-op
Lidl delivers record festive sales with £1bn Christmas turnover
Amrit VirdiLidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.
Co-op’s top marketer on why being an ‘oversimplifier’ is his ‘superpower’ in the boardroom
Grace GollaschCo-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect with those at the top of the business to drive the importance of its membership scheme.
Co-op grows membership scheme by 20% in first half
Niamh CarrollCo-op claims to be “firmly” on track to reach 8 million members by 2030, having grown its scheme to 5.5 million members already.
‘Challenged to take action’: Co-op launches inclusivity campaign in response to member requests
Hannah RashbassThe Co-op is launching a campaign as part of its recently launched ‘Owned By You. Right By You’ brand platform to promote diversity and unity across UK communities against backdrop of civil unrest.
‘We need to find a way to reconnect’: Inside the Co-op’s new brand platform
Ellen Hammett‘Owned By You, Right By You’ is the brand’s biggest marketing investment in eight years, aiming to boost membership and awareness of the Co-op’s broader role in society.
Co-op joins retail media network race
Molly InnesCo-op’s foray into the retail media network space comes off the back of an increased focus on first-party data and membership scheme changes.
Co-op overhauls loyalty scheme to focus exclusively on member pricing
Niamh CarrollCo-op, which introduced member pricing last year, will now abandon its rewards-based system in favour of focusing on “much more rewarding” exclusive discounts.
‘It lost its way’: Co-op’s top marketer on doing a better job at highlighting membership
Chris SutcliffeSpeaking on a panel at Marketing Week’s Festival of Marketing, marketers from Manchester United and the Co-op examined the point of creativity.
Co-op introduces exclusive discounts for loyalty members
Matthew ValentineCo-op is hot on the heels of Sainsbury’s, which introduced Nectar Prices last week, and Tesco, the first brand to launch exclusive prices for loyalty card holders.
Co-op to increase focus on loyalty scheme following £130m revenue boost in food
Michaela JeffersonThe uplift follows the launch of the group’s new food strategy in September, which included a £37m investment in price.
Co-op revives chief customer officer role with hire of N Brown Group’s Kenyatte Nelson
Niamh CarrollNelson joins The Co-op Group as its first chief customer officer in nearly two years, following a challenging 12 months for the business.
Co-op’s marketing boss Ali Jones leaves business
Michaela JeffersonJones’s departure follows mass redundancies at the group and the launch of a new strategy for its food and retail business last month.
Co-op to invest £37m in lower prices following profit dip
Michaela JeffersonThe grocer also plans to treble its franchise store network, expand delivery partnerships, simplify and reduce its range, and improve its loyalty proposition.
Co-op to cut marketing and customer roles by a fifth
Niamh CarrollCo-op is making 400 redundancies at its head office as it faces increased costs and a “tough” economic environment.