Marketers blame AI for feeling ‘overwhelmed’ at pace of change
More than half (54%) of marketers believe AI will significantly impact how they work over the next year, according to LinkedIn data.
By Molly Innes
While the core fundamentals of marketing aren’t susceptible to change, the function is developing rapidly. This means marketers have more on their plates at a time when things are already feeling pretty stretched.
Indeed, the majority of marketers (72%) feel overwhelmed by how quickly their job is changing, according to LinkedIn’s latest marketing jobs outlook data.
More than half (54%) are worried they’re going to be left behind in their career due to how quickly work is changing, while 53% feel expectations are now higher than ever.
