Sky is on a mission to embed brand within the organisation, with Sky Creative’s managing director Simon Buglione noting there should be no difference between internal and external perceptions.
After seeing a huge influx in users following Trump’s presidential victory, Bluesky is extending its measurement offering and positioning its alternative vision for brands.
Sky Media’s Sky Zero Footprint Fund will award £2m in advertising support to brands, charities and organisations helping to move environmental action up the agenda.
Sky’s female-focused esports campaign is the brainchild of a revamped marketing team united under the Sky Connectivity brand.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
Sales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?
Having joined Virgin Media O2 six months ago, tasked with overhauling O2’s brand strategy, Rachel Swift says she wants to re-establish its reason for being but won’t “change things for change’s sake”.
Three has moved from a “social-centric approach”, where two-thirds of its media budget was allocated to channels like social media, to public channels like cinema, aiming to reach a broader audience.