Corona on creating a ‘physical manifestation’ of its brand purpose
Niamh CarrollCorona Island, a private destination off the coast of Colombia, is now available for visitors to book, bringing to life the beer brand’s “natural” ethos.
‘Brand is the glue’: How Sky is transforming its business from the ‘inside out’
Grace GollaschSky is on a mission to embed brand within the organisation, with Sky Creative’s managing director Simon Buglione noting there should be no difference between internal and external perceptions.
The Marketing Society’s ‘Sprintathon’ celebrates 10 years with £1m target in sight
Jasper BaumannThis year’s Sprintathon charity event will take total fundraising above the £1m mark.
Sky revives its sustainable ad fund with three new categories
Grace GollaschSky Media’s Sky Zero Footprint Fund will award £2m in advertising support to brands, charities and organisations helping to move environmental action up the agenda.
How ITV turned the Post Office scandal into a national campaign for change
Marketing Week ReportersBy holding true to its brand purpose, the broadcaster connected millions of people to a vital story and pressured the government to act.
One canned water brand on the future of the category after Liquid Death’s UK exit
Niamh CarrollCano Water wants to challenge the Evians of the world, as it champions canned water as a “realistic solution” to the plastic waste generated by bottled water.
As cultural attitudes evolve, so too must the way brands approach commercial marketing moments
Helen JamesMarketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving so brands must adapt to avoid being seen as tone-deaf.
How Norwich City went global with its mental health message
Marketing Week ReportersThe football club’s poignant suicide prevention film gained a massive online audience and prompted thousands to seek support.
Channel 4 and Lloyds award four black-owned businesses £600k in TV advertising space
Grace GollaschAs part of the Black in Business initiative, four black-owned businesses have each won £150,000 in Channel 4 TV advertising, as well as business mentorship.
‘No longer a differentiator’: What does brand purpose look like in 2025?
Michaela JeffersonShould brand purpose be reimagined as impact? Does a ‘post-purpose’ era lead to more ethical business? And the bigger question, are we really ‘post-purpose’ at all?
The future of marketing is inclusive, not because it’s current, but because it’s necessary
Helen JamesDespite being the most depressing day of the year, there are four reasons to be cheerful about the future of inclusive marketing.
Brands urged to tackle ‘name bias’ harming ethnically diverse talent
Charlotte RogersA new campaign is calling on employers to address the hiring biases stunting job prospects and fuelling pay inequality for ethnically diverse talent.
Teenage Cancer Trust on partnerships, influencers and ‘thinking differently’
Amrit VirdiThe Teenage Cancer Trust is using partnerships and influencer tie-ups to reach a broader audience, focusing its messaging around why it exists.
Channel 4’s 2024 Paralympics coverage shifted perceptions about disabilities, data suggests
Molly InnesThe majority of viewers (76%) felt the Paralympics gave them a new perspective on the challenges faced by disabled people.