‘More complicated’: Uncovering the current state of the pitch process
Budget pressures, fragmentation of channels, intermediary pay-to-play fees and an “over-saturated” agency market, are making the traditional pitch process more “complicated and frustrating”.
A well-run pitch process can be energising. When the brand, agency and intermediary are all aligned, it can drive innovation, foster creativity and be a positive experience for all parties involved.
However, a badly run pitch can be costly, time-consuming and disappointing for both the brand and agency. Brands are sometimes promised senior-level involvement during the pitch, only to find themselves working with a different team once the contract is signed.
