At the start of National Apprenticeship Week (5 February), Marketing Week’s Career & Salary Survey reveals a disappointing drop in the number of businesses that feel they can accommodate a marketing apprentice.
From assigning tasks and lines of report to finding the right time for training and the need to go back to basics, there are many things brands must bear in mind when taking on an apprentice.
As National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
Convinced he would never have made it into marketing without an apprenticeship, Nationwide’s Taylor Kellond urges brands to embrace different ways to attract young talent.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
Sales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?