Over a third of B2B marketers ‘often’ in conflict with sales
Misaligned priorities and misconceptions about the role of marketing are fuelling the tension, according to Marketing Week’s exclusive new research.
More than a third (33.7%) of B2B marketers frequently find themselves in conflict with the sales team, according to new Marketing Week research.
Exploring the sometimes fraught relationship between marketing and sales, the exclusive State of B2B Marketing Survey – new for 2024 – reveals that tension is frequent for a significant minority of marketers.
The survey of 600 B2B marketers found over a third (34.5%) of CMOs, marketing directors and vice-presidents, and a similar percentage (34.7%) of marketing managers and senior managers, agree friction with sales occurs repeatedly.
