Restructures, influence, short-term gains: 5 interesting stats from State of B2B Marketing 2024
Marketing Week’s 2024 State of B2B Marketing research reveals marketers are coming under increasing pressure to deliver.
B2B marketers asked to do more with less
B2B marketers are being asked to do more with less, according to new stats from Marketing Week’s exclusive 2024 State of B2B Marketing research.
Most (58.8%) of the sample of 600 B2B marketers have been asked to deliver more with fewer resources over the last 12 months, with more than a third (42.2%) seeing their teams restructured to reflect changing conditions and demands.
