Nearly 60% of B2B marketers expected to do more with less
B2B marketers are under increasing pressure to deliver more with less against a backdrop of challenging targets and reduced headcounts, according to Marketing Week’s exclusive research.
It’s a tough time to be a marketer. The economic challenges that the UK – and many parts of the world – are facing up to means budgets are tight and expectations are high. That pressure doesn’t just sit on B2C marketers – but on their B2B counterparts too.
Exclusive data from Marketing Week’s State of B2B Marketing research paints a bleak picture of the pressures B2B marketers are under at all levels of seniority.
