Why charities shouldn’t underestimate the power of a rebrand
Amrit VirdiWith donations stabilising rather than increasing, charities are tapping into the power of the rebrand to modernise and stay relevant.
Women’s Aid on engaging young people via the power of social media
Amrit VirdiWomen’s Aid wants to increase awareness of the realities of domestic abuse faced by women and children, using social media to share survivors’ stories.
How People’s Postcode Lottery reached new audiences with ‘fit for format’ strategy
Grace GollaschFaced with strong ad awareness but low consideration, People’s Postcode Lottery embarked on a journey to reach new audiences through different media formats.
The Marketing Society’s ‘Sprintathon’ celebrates 10 years with £1m target in sight
Jasper BaumannThis year’s Sprintathon charity event will take total fundraising above the £1m mark.
Macmillan’s first chief engagement officer on driving income and impact
Amrit VirdiIn her first role within the charity sector, Sonia Sudhakar is on a mission to drive Macmillan’s impact, income and connection with marginalised communities.
‘Context had shifted’: Parkinson’s UK on the ‘energetic’ flex behind its rebrand
Amrit VirdiThe charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for better support.
How Paddy Power ‘pulled a 180’ to donate £1m to charity
Marketing Week ReportersThe tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.
How NHS Blood & Transplant reached 1 million people via organic social
Marketing Week ReportersA campaign highlighting the plight of the 233 children on the organ transplant waiting list delivered 1.5 billion earned media impressions.
Teenage Cancer Trust on partnerships, influencers and ‘thinking differently’
Amrit VirdiThe Teenage Cancer Trust is using partnerships and influencer tie-ups to reach a broader audience, focusing its messaging around why it exists.
Why Breast Cancer Now is upping brand marketing to ‘galvanise’ support
Amrit VirdiBreast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently reach more people in need.
Women’s Aid’s top marketer Teresa Parker departs after 23 years
Molly InnesWomen’s Aid’s head of media, brand and partnerships, Teresa Parker, leaves behind a strong legacy after more than two decades with the charity.
The Marketing Academy Foundation names new CEO
Charlotte RogersPassionate about collaborating with industry to seize the “great opportunity” offered by fresh talent, Lianre Robinson will take over as CEO from January.
‘Our goal is to not exist’: Anti-poverty charity Trussell on revamping its marketing
Amrit VirdiRebranding for the first time in two decades, Trussell tapped into rich research and diagnosis to help engage people in need of support.
One B2B charity on driving growth during challenging times
Hannah RashbassThrough strategic partnerships and creative, low-cost approaches, Pennies has achieved 40% growth in the face of economic challenges.
‘Evolution, not revolution’: Alzheimer’s Society on ‘stripping back’ to make a bigger impact
Amrit VirdiThe Alzheimer’s Society is on a mission to tell the “hundreds of thousands” of real stories of living with dementia after relaunching its ‘The Long Goodbye’ campaign.