Marketers on the risks and rewards of effective team building
From avoiding the impulse to hire ex-colleagues to constantly engaging “passive candidates”, marketers discuss their playbook for building effective teams.
Knowing what kind of marketing team you want to build is only the first part of the challenge, say marketers with experience of doing just that.
Actually building the team can be an entirely different matter and every element – from strategy to day-to-day management – involves a host of decisions marketers will be dealing with in the months that follow.
CMO at subscription management platform Recurly, Link Tonk, took on the role determined to build her dream team from scratch, without resorting to the tried and trusted shortcut of bringing in former colleagues from previous roles. Indeed, when building the Recurly she didn’t recruit anyone from past companies, for the first time.
