‘There’s no right or wrong’: Why nuance is needed when building marketing teams
From startups recruiting generalists to corporates hiring specialist expertise, marketing teams may differ by size or industry but change is a constant.
We might all know a high-performing marketing team when we see one, but what elements go into shaping it?
Company size, marketing budget, sector and a host of other factors all play a role in shaping the demands members of a team must meet – and the strategies their leaders must employ – according to marketers who have faced the challenge of managing marketing teams in companies both big and small.
Ross Farquhar, marketing director of mochi ice cream brand Little Moons, says issues as basic as the size of a company have a massive impact on the necessary shape of a marketing team and on the nuances of who does what.
