Being selective and communicating value: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From H&M’s strategy to combat slowing sales to reframing B2B marketing beyond lead gen, it’s been a busy week. Here is my take.
Less is more
When met with falling sales the temptation can be to try and be all things to all people in the hope that something will stick. But rarely is that an effective use of resource and energy. Rather than enticing the masses it often results in diluting the brand.
Doing fewer things better for the right audience is far more likely to have an impact. Both in the short term and in the future.
