Creating categories and going global: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.
Magic beans
Magic beansLaunching a new brand is hard. Launching a new brand in a category that doesn’t exist, harder still.
That’s the challenge Bold Bean Co is facing, which is looking to create a market for premium quality, slow-cooked heirloom beans in a jar, far removed from everything else currently available.
