CMOs up focus on digital marketing amid economic pressures
New research finds CMOs are seeing the focus on digital rise as the economic environment and digital transformation become ever more pressing issues.
CMOs think an increasing focus on digital marketing has been the biggest change to their roles over the past five years, according to Deloitte’s CMO Insights study.
The increased focus on digital marketing (23%) comes as for a second year running economic conditions are viewed as the most pressing issue facing senior marketers, closely followed by digital transformation.
Director of technology and transformation at Deloitte, William Grobel, believes economic pressures and the pace of digital transformation are major reasons for the increased focus on digital marketing.
