From Oasis’s ticket sales drawing attention to the dark side of dynamic pricing to online brand safety taking a hit and questionable recruitment practices, it’s not been a great year for all in the industry.
From the growth of ad-funded streaming and winning the argument for pre-testing, to gen AI entering the mainstream, 2024 has been a good year for committing to consistency.
Marketing Week has selected the top 16 marketing campaigns of 2024 and now it’s time to vote for your favourite.
From Elf Beauty to Specsavers to Irn-Bru, the Marketing Week team reveals the second eight campaigns that make up our best of 2024.
From Coca-Cola to Brat to Salesforce, the Marketing Week team reveals the first eight campaigns that make up our best of 2024.
In this episode, we discuss how CMOs are shaping marketing teams, including an exclusive interview with the BBC, our Marketing Team of the Year.
Amid calls to introduce a festive turkey product, KFC cheekily defied its fans and drove leaps in awareness and sales.
Studying fellow value brands like Aldi and Lidl, the mobile network realised it needed a strong message to overcome misconceptions low prices mean poor quality.
We arm you with all the numbers you need to tackle the week ahead.
Marketing Week’s annual Career & Salary Survey is now open.
The consulting giant’s global CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2024.
Congratulations to all the winners of this year’s Marketing Week Awards, including Grand Prix winner Warner Bros. Discovery, Brand of the Year M&S and PwC CMO Antonia Wade, who is Marketer of the Year.
Creative agency John Doe Group scoops the top prize as four other worthy projects make the shortlist. Created in partnership with the Advertising Association, the award celebrates the organisations and individuals opening up opportunities to new talent.
Diageo CMO Cristina Diezhandino leads an organisation renowned for not only its world-famous brands like Guinness and Johnnie Walker, but also for driving a culture of effectiveness across the global business.
Welcome to the Marketing Week Christmas blog where you’ll find all the latest festive advertising news in one place.