Having added Co-op and Primark to its roster in the past 12 months, VCCP credits its “challenger” mindset for helping clients grow value sales and market share.
A campaign highlighting the plight of the 233 children on the organ transplant waiting list delivered 1.5 billion earned media impressions.
We arm you with all the numbers you need to tackle the week ahead.
By reframing the discussion around drinking culture, Guinness drove sales of its alcohol-free beer and changed perceptions of Ireland’s national day.
As a largely unknown brand in EMEA, the electric car company used programmatic platforms to help drive awareness in five markets.
The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.
Harnessing one of its most distinctive brand assets, the furniture retailer achieved viral success during the busy festive shopping season.
From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.
From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing moments of the year.
Just two remain in the battle to be crowned the Marketing Week readers’ campaign of the year.
We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.
In another turbulent year for the marketing industry, we look at the people and organisations focused on driving change.
There are now just four campaigns remaining. Vote now to make sure your favourite makes it to the final.
It’s quarter-final time. There are now just eight campaigns left. Vote for your favourite to help it get through to the semi-final.
From M&S and Greggs to Liquid Death and Nvidia, it has been a very good year for some brands.