Misinformation, media budgets, soft skills: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Overrated skills, networking woes, hybrid: 5 interesting stats from Salary Survey 2024
Marketing Week ReportersFrom social media hype to the hybrid working debate, Marketing Week’s Career & Salary Survey explores how marketers’ attitudes to work are evolving in 2024.
How ITV turbocharged marketing’s influence with streaming reboot
Marketing Week ReportersAccording to employees, the marketing department is being taken more seriously than prior to the launch of revamped streaming service ITVX.
How Range Rover and Sky joined forces to create ‘event TV’
Marketing Week ReportersThe car brand enlisted the help of Sky Media to take the launch of the Range Rover Sport from standard branded content to must see TV.
Help us paint a picture of the state of marketing effectiveness
Marketing Week ReportersMarketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.
Marketing Week to announce the CX50 2024
Marketing Week ReportersThe sixth list of the UK’s top 50 customer experience professionals, in partnership with Cognizant and Adobe, will be split into five sectors, the first of which will be announced after Easter.
This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Tesco marketing boss Emma Botton and BBH London CEO Karen Martin share the secrets of their partnership.
Skills gaps, restructures, outsourcing: 5 interesting stats from Salary Survey 2024
Marketing Week ReportersFrom the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
Want to know what you’re worth? 2024 marketing pay revealed
Marketing Week ReportersMarketing Week’s Career & Salary Survey examines the state of marketing pay in 2024.
How a ‘culture-making’ tie-up helped JBL go viral
Marketing Week ReportersThe audio brand’s collaboration with US rapper Doja Cat went from the Grammy Awards to viral TikTok sensation, helping JBL resonate with its key Gen Z audience.
How a ‘focus on excellence’ helped BBH grow business by 90%
Marketing Week ReportersThe creative agency improved its pitch conversion rate by 28% in 2022, attracting brands from Netflix to Wayfair in the process.
How ITV attracted 2 million new viewers
Marketing Week ReportersInvesting in detailed audience insight helped ITV segment its first-party dataset to fuel the launch of streaming service ITVX.
How one brand hit 215% ROI with ‘sophisticated’ segmentation
Marketing Week ReportersA multi-layered segmentation strategy helped garden centre chain Dobbies identify the ‘killer’ categories directly influencing customer behaviour.
How skillful data use helped Channel 4 achieve its biggest E4 audience
Marketing Week ReportersThe broadcaster’s targeted approach saw it bridge the viewing gap between the UK and Australian versions of hit reality show Married at First Sight.