How Cadbury’s multichannel mantra delivered £230m in revenue
Marketing Week ReportersFrom interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.
From interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.
By overcoming its patchy approach to market research, Vodafone empowered its teams to make better marketing decisions.
By creating a native streaming campaign, the charity devised an ingenious way to engage Gen Z with its CPR training.
By evoking its distinctive brand behaviours, the ride-hailing app successfully launched a new travel service and expanded its customer base.
As Chanel arrived in town for an exclusive fashion event, Aldi devised a way to hijack the attention at minimal expense.
A campaign aimed at winning over US doctors led to pharmaceutical company Genentech administering 2 million doses of its retinal disease treatment.
The telecoms giant decided to take its support for those facing data poverty up a level with the release of a Christmas card gifting 7GB of free data.
A holistic campaign spanning outdoor, social, TV, experiential, radio and brand partnerships helped Barbie gross £18.4m at the UK box office in just three days.
From painting black cabs pink to Margot Robbie fronting bespoke Love Island ads, Barbie’s launch campaign went all out to cement the film in British pop culture.
Breast cancer charity Coppafeel! enlisted the help of the black community to make self-examination routine for young black women nationwide.
In a bid to tackle deep seated inequalities, NHS Blood & Transplant placed 233 dolls in hospitals and GP surgeries – one for each child on the organ donation register.
Ovo’s programmatic DOOH campaign tapping into National Grid data informed customers in real time how to access greener, cheaper energy.
The BBC’s three-year marketing reboot spanned everything from creative risk-taking to wholesale cultural change, helping the team regain their mojo.
From TV sponsorships to croissant-shaped QR codes, the supermarket embarked on a five-year mission to democratise quality and overcome the ‘Lidl lag’.
Thinking like a teenage boy helped Transport for Wales save lives through a pre-loved clothing pop-up with a serious message.