The Marketing Week Podcast: The BBC on how to build a high-performing marketing team 

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like, and who needs to be included.  

Marketing Week’s latest series, The Anatomy of a Marketing Team, delves into the mechanics of team building. So far, the series has asked if the “perfect” marketing team exists, how CMOs can balance skills and personalities when building teams and what functions should sit within marketing.  

We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies turned the team around from an under-utilised, under-appreciated function to a high-performing one.  

He details the different culture changes he set in place and their impact, as well as how focusing on wellbeing has boosted the team. Davies, who is joined by head of marketing Sarah Owen and marketing manager Graihagh Goode, also discusses how the BBC lined up a team transformation with tangible results.  

And it would be remiss of us to not discuss this year’s crop of Christmas ads, so listen to hear our favourites.  

Ahead of the next episode in Marketing Week’s new regular series, find The Marketing Week Podcast on Apple Podcasts, Spotify and Soundcloud.