Marketing recruitment intention continues to fall as brands face up to national insurance increases
October’s budget may have impacted recruitment intent as it drops to its weakest level since the pandemic.
By Molly Innes
Marketing recruitment continues to be in a challenging state as the new year brings little cheer for out of work marketers.
For the second consecutive quarter, marketing recruitment intention has dropped to its lowest level since the final quarter of 2020, according to exclusive IPA Bellwether data for Marketing Week.
Just 22.9% of brands plan to grow their marketing teams this quarter – down from 24.4% three months ago.
