Regional agencies and impactful insight: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From fostering a positive relationship with insight to whether you should choose an agency based on location, it’s been a busy week. Here is my take.
The insight story
The insight story
Finance is often offered when marketers consider who they need to forge relationships with. Or improve relationships with. There is a lot of hand wringing, and occasional navel gazing, about how to build trust and empathy. It’s a live and important topic – see Grace Kite’s latest, very good column – because it remains far from perfect, with responsibility for driving the necessary improvement generally accepted as resting with marketers.
