Omnicom’s acquisition of IPG will create the world’s biggest holding company, but while some suggest it will have little impact on clients, others believe it will be bad news for brands.
By Molly Innes
The marketing industry can sometimes forget that advertising needs to work in the short term in order to be able to deliver in the long, effectiveness experts argue.
Brands shouldn’t leave it to their agencies to prove marketing’s impact, but working closely with them creates a virtuous circle of learning and improvement.
According to WFA figures, 80% of brands are concerned about how their creative and media agency partners are using generative AI and 58% are expecting to pay less for their agencies where AI is deployed.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
Sales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?